From the "LA Times":
To label the selection of Madonna as a halftime performer at the Super Bowl as curious is to neglect the surreal history of what has become one of the year’s most discussed 10 minutes of music on American television. From the high-water mark Janet Jackson-Justin Timberlake nip slip to the weird nonsequitur Rolling Stones gig to a children’s choir singing “Michael Row the Boat Ashore,” the Super Bowl has never been short on ridiculousness.
But all different kinds of musical craziness had nothing on this year’s Bridgestone Super Bowl XLVI Halftime Show performance. Madonna was defiantly unconcerned with the more conservative red state wing of the football fan base who’d never be caught dead singing along to one of her songs, and her halftime show was pure spectacle by the Cleopatra of the game.
Think about it. In less than 10 minutes, America watched marching warriors pulling a massive chariot; faux trumpeters announcing the arrival of Madonna; a man name Redfoo with a ridiculously large afro fronting a duo called LMFAO; a polyglot British-Sri Lankan rapper slyly flipping the bird at the camera; a cartoonish multiple-personality Nicki Minaj; and a charismatic Buddha of a singer with a golden voice in one of the best bandleader outfits ever created, to say nothing of his stunning black choir robe.
At the center of it all was Madonna in her element, vogueing with a break-dancing lyre player, riding a bejeweled human serpent, slipping into her best single of the ’00s, “Music”, dancing near a tightrope walker who did a back flip as she passed, and sitting on Redfoo’s shoulders during a mash-up with LMFAO’s “Party Rock Anthem.” We saw Madonna looking absolutely silly as a 53-year-old cheerleader with equally noncheerleaders M.I.A. and rapper Minaj, and, perhaps most improbable of all, Madonna in front of a church choir pretending to be chaste.
In fact, if you break down the show, produced by Stuart Price (known to dance fans under his moniker Les Rhythmes Digitales), the whole thing was arguably more outrageous than the notorious Jackson nipple shot. Madonna’s new album, “MDNA”, is a sly reference to the drug Ecstasy; M.I.A.’s father was part of a Sri Lankan rebel group called the Tamil Tigers (once listed as a terrorist group by the State Department); LMFAO is an acronym in text slang for “laughing my … ass off;” and singer Cee Lo Green hit the big time with a song about a middle-finger kiss-off. In this company, Minaj looked positively PG.
But despite its success AND extravagance, this whole halftime package most of all was little more than an ingeniously well planned - and shockingly transparent - advertisement for “MDNA”, and not much more. The rollout for the album began with the announcement that she’d be performing at the Super Bowl and was teased by a music video released Friday for her new single, “Give Me All You’re Luvin’”, featuring Minaj and with a remix also featuring LMFAO, which, of course, she performed. Talk about marketing to a lot of eyeballs.
But then Madonna is Madonna for a reason. And we saw it firsthand Sunday.
From "Billboard":
It’s Madonna Louise Ciccone’s world, we’re just living in it. The pop icon took to the world’s biggest stage to rock three-and-a-half older tracks and a playful new song during the Super Bowl halftime show.
Entering on a golden throne pushed by an army of dancing Roman gladiators, the 53-year-old singer started things off with her 1990 classic “Vogue.” Around ten backup dancers kept the pace as she sauntered the scene in a head piece and black thigh-high boots.
Across the field flashed an impressive digital collage of Vogue magazines, in a nice touch of corporate scenery.
By the time “Music” revved up, she was down to four very acrobatic backup dancers on a bandstand. To the side of the stage - playing the parts of “Hey Mr. DJ” - were those party rocking dudes of LMFAO at which point “Music” began getting an infusion of the SoCal duo’s biggest hits, “Party Rock Anthem” and “Sexy And I Know It.”
Those with sharp eyes may have noticed Madonna slipping a bit while she was atop the bandstand, but she quickly recovered with a smile.
Then came the new song “Give Me All Your Luvin.’” The track’s two guest stars - Nicki Minaj and M.I.A. - made the trip to Indy and got wrapped up in the Rome/Cleopatra-esque concept. The cheerleader-themed track was a perfect pick for halftime show, no doubt.
M.I.A. may have caused a bit of controversy when at the end of her rapping bit, she flipped the bird at the camera while saying the lyrics, “I’mma say this once, yeah, I don’t give a s–t.”
As her new single wound down, a marching band made its way to center stage for a quick interlude of “Open Your Heart” with the big-voiced Cee-Lo adding soul. Backing tracks seemed to be dispatched of at this point and the two sang live until the end of the show, it appeared.
For the finale, Madonna pulled out all the stops with the perfectly picked “Like a Prayer.” Her voice, strong and clear, was aided by Cee-Lo and a massive choir of backup singers in robes for the 1989 gem.
When the spectacle was over, the singer was released down an escape hatch of sorts and the words “World Peace” were blazoned across the field.
According to the AP, around 110 million people were expected to watch the Super Bowl this year.
It was Madonna’s first time in the halftime spotlight for the Super Bowl and comes right as she debuts her single, “Give Me All Your Luvin.’” The track is off “M.D.N.A.,” Madonna’s 12th studio album and first for Interscope, which will be released March 26.
Before kickoff, country couple Blake Shelton and Miranda Lambert sang a rousing version of “America the Beautiful” and Kelly Clarkson took on national anthem duties. It was a performance clear of mistakes, unlike last year when Christina Aguilera flubbed her lines.
From "People":
Eli Manning and Tom Brady may know their way around the football field, but Sunday night, New England Patriots and New York Giants fans could take a break from taking sides to root for the queen of the (ever intricate) stage: Go Madonna!
The Super Bowl halftime show kicked off with a royal welcome as an army of gladiators escorted the veteran performer onto Indianapolis’s Lucas Oil Stadium stage. With a diamond-studded gold crown, Madonna, 53, launched into her hit “Vogue” as the stage flashed covers of the iconic fashion magazine.
Next on the set list: her 2000 dance jam “Music.” Joining her on the stage were the guys behind LMFAO - Stefan (Redfoo) and Skyler (SkyBlu) Gordy – who teamed with Madonna to sing samples from their hits, “Party Rock Anthem” and “Sexy and I Know It.”
With a stage that was as flashy and glittering as her dance moves, Madonna then performed her new single, “Give Me All Your Luvin,” with Nicki Minaj and M.I.A. - in full-on cheerleading uniforms - who are also featured on the song. (M.I.A. also gave the finger during her solo, an act that eluded the NBC censors.)
But the finale of the 12-minute performance was classic Madonna. With a hand from Cee Lo Green, she swapped her gladiator queen assemble for a glittering black robe to sing her 1989 hit, “Like a Prayer” (which she opened with samplings of “Open Your Heart” and “Express Yourself.”).
Backed by a gospel choir, the fiery performance ended with a true sizzle: The stage burst into a cloud of smoke as the singer belted out the final note out of sight. The final message of the show - “World Peace” - was illuminated on the stage.
“I’m going to come in halfway between the church experience, and I’m going to have to deliver a sermon that’s going to have to be very impactful,” she previously said of her nerves leading up to game day. “I have to put on the greatest show on earth in the middle of the greatest show on earth”.
From "ABC news":
Madonna went over the top with the Super Bowl halftime show as only the Queen of Pop could, doing a sequin and gold-studded medley of some of her greatest hits - “Vogue,” “Like a Prayer” - and a couple of her newer songs.
The Material Girl pledged not to repeat the sins of her past pop star predecessor, Janet Jackson, and expose herself on stage. She succeeded in that, but there was one glaring wardrobe malfunction - she zipped a curly blonde lock of hair into the coat she wore for her final song, making it look like she had a mane of lustrous chest hair underneath all those sequins. M.I.A., the U.K.-born rapper/pop star who joined Madonna for “Give Me All Your Luvin,” did worse, though, and gave the entire Super Bowl viewing audience the middle finger, presumably causing the second-long freeze frame that happened midway through “Give Me All Your Luvin.”
The show began with a Cleopatra-like Madonna rising up from an army of gladiator dancers. Wearing what appeared to be 5-inch stiletto boots, she performed complicated dance routines without a flaw, most memorably when she did the “Party Rock” shuffle with the crazy kids from LMFAO.
M.I.A and Nicki Minaj guest starred, joining Madonna in a pep rally-esque performance of her latest single. Cee Lo stole the show at the end, donning a silver marching band helmet and a glimmering black robe to duet “Like a Prayer” with Madonna. But the back up dancers deserve the most praise — whether leaping over bleachers or jumping on a tightrope, they nailed it.
From "EW":
Madonna was careful, in interviews before the Super Bowl, to say how nervous she was, how no one had to worry about her plotting to incite controversy. But instead of resulting in a cautious, tedious performance, Madonna gave a joyous, unironic, open-hearted one. She deployed guest stars including Cee Lo Green, Nicki Minaj, and M.I.A., but they never stole her glowing spotlight. From her entrance hoisted aloft by Roman-soldier dancers to the massed choir that sent her off, she was both in full command and full of generosity toward her massive audience.
Commencing with a rendition of “Vogue” that used the magazine’s logo as part of the stage set, Madonna offered full-throated vocals coupled with tight choreography. If the visual transitions didn’t have any flow (Roman togas to pulsating stadium-seating steps to space for a tight-rope walker), the songs did. After the cool warm-up of “Vogue,” Madonna moved smoothly into “Music.” There was certain mashing-up of music with LMFAO that didn’t add much to the proceedings. She led into her current single, “Give Me All Your Luvin’,” as a sweet piece of Katy Perry-style pop. It’s not among her best songs, but Madonna rendered the tune with a playful vigor, shaking gold pom-poms with Nicki Minaj and M.I.A. Toward the end of the song, a marching band trooped onstage, led by Cee Lo Green as drum major.
Aiming to end on a note of uplift, Madonna and Green donned choir robes and brought forth a large choir for “Like A Prayer.” Singing from a raised platform, Madonna and Green’s voices soared, and just when I thought she was going to ascend to the heavens, she instead descended into… well, not hell - that would have been out of keeping with the mood of this show - but she dropped away in a puff of smoke.
Now the carping will begin in living rooms and throughout the internet: Was she lip-synching? Did she make a few wobbly moves? Was M.I.A. being a naughty girl?
Me, I don’t care. I was happy to see Madonna smiling so much, giving it her all, plugging her product with such gleeful abandon. It wasn’t a thrillingly innovative performance, but that’s not what the Super Bowl half-time show is about anyway: It’s a time to hear some hits well-played, with more imagination and energy than, say, the Black-Eyed Peas provided last year. By this measure, Madonna’s Super Bowl performance was a bright delight.